Services / Google Ads
GOOGLE ADS
CAPTURE READY BUYERS.
Someone searching “roof repair [your city]” is ready to hire someone today. We make sure they hire you — with ruthless, data-driven campaigns that put you at the top of the results that matter.
- Keyword research & competitive analysis
- Campaign & ad group architecture
- Ad copywriting & A/B testing
- Call & conversion tracking setup
- CRM lead attribution
- Negative keyword management
- Bid & budget optimization
- Landing page recommendations
- Quality Score improvement
- Search term report reviews
- Weekly performance reports
- Monthly strategy reviews
How It Works
THE PROCESS
From keyword strategy to continuous bid optimization — every dollar tracked, every click accounted for.
Keyword Research & Strategy
We identify the highest-intent, highest-value keywords in your service area — the searches that signal someone is ready to book, not just browsing. We target those and exclude the waste.
Campaign Architecture
We structure campaigns around your services and geography — separate ad groups for roofing, bathrooms, kitchens, HVAC, etc. Precise structure means better Quality Scores, lower costs, and stronger relevance.
Ad Copy & Extensions
We write conversion-focused ad copy that speaks directly to homeowners ready to hire. Headlines, descriptions, sitelinks, callouts, and call extensions — every element optimized to maximize click-through rate.
Conversion Tracking Setup
Before a single dollar is spent, we set up complete conversion tracking — call tracking, form submissions, and CRM integration. You'll know exactly which keywords and ads are generating real leads.
Bid Management & Budget Optimization
We manage bids actively — not set-and-forget automated strategies. We adjust by keyword, device, time of day, and geography to ensure your budget is always concentrated where it performs best.
Continuous Optimization
Weekly search term reviews to add negatives and discover new opportunities. A/B testing of ad copy. Landing page conversion rate optimization. The campaign you launch is the starting point, not the finish line.
Why Google Ads for Home Services
THE HIGHEST-INTENT LEADS IN DIGITAL MARKETING
Facebook interrupts. Google captures. When someone types “emergency roof repair Ottawa” into Google, they are not browsing — they need someone now and they have their wallet open.
The challenge is that most Google Ads accounts for home services are badly structured, bleeding budget on irrelevant searches, and tracking nothing. We fix all of that before spending a dollar.
The result is a campaign where every keyword, every ad, and every dollar is pointed at one thing: booked jobs.
Intent at the Moment of Decision
Search ads reach people at the exact moment they're ready to hire. No warming up, no trust-building — they're already sold on the service, they're choosing the provider.
Immediate Results
Unlike SEO which takes months to build, Google Ads can generate leads within hours of launch. Fastest path to new bookings when you need them.
Every Dollar Tracked
With proper conversion tracking, you know the exact cost per lead, cost per booked job, and ROI from every keyword. No guessing.
You Only Pay for Clicks
Impressions are free. You pay only when someone clicks your ad — and with the right keyword targeting, those clicks are from people actively looking to hire.
STOP PAYING FOR CLICKS THAT DON'T CONVERT.
We’ll audit your current Google Ads account (or build one from scratch) and show you exactly where the opportunities are.
No pitch. No commitment. Just a straight conversation.