Services / Facebook Ads
FACEBOOK ADS
THAT BOOK JOBS.
We don’t run generic ads. We build story-driven video campaigns that put your best work in front of the exact homeowners in your service area — and convert them into booked appointments.
- Custom video ad scripts
- On-site filming guidance
- Professional video editing
- Static image ads
- Audience research & targeting
- Pixel & conversion tracking setup
- A/B creative testing
- CRM lead tracking integration
- Weekly performance reports
- Monthly strategy review
- Continuous campaign optimization
- Direct access to your strategist
How It Works
THE PROCESS
Hands-on and collaborative from day one. Every step — from creative development to campaign optimization — is handled by us.
Script Development
We work with you to develop compelling scripts that highlight your unique selling points — the jobs you're proudest of, the problems you solve, and what makes you the obvious choice in your area.
Video Production
You or your team film the videos on-site. Real jobs. Real results. We guide you through the process if needed — no studio required, just authentic footage that homeowners trust.
Professional Editing
Once we have the footage, we handle all editing. Each ad is cut to be polished, punchy, and built to stop the scroll — with captions, pacing, and hooks tested for the home improvement market.
Campaign Setup & Targeting
We upload the ads, configure targeting to reach your ideal local audience — homeowners in your service area with the right demographics and intent signals — and ensure precise tracking from click to closed job.
Live Monitoring
Once live, we actively monitor performance. Not weekly. Continuously. We catch underperforming ads early, shift budget to winners, and make real-time decisions based on what the data says.
Ongoing Optimization
We analyze lead conversion data in your CRM, refine ad creative, adjust audiences, and iterate. The campaign you launch on day one is never the same as the campaign running on day ninety — and that's by design.
Why Facebook for Home Improvement
YOUR BEST CUSTOMERS ARE ALREADY ON FACEBOOK
Homeowners planning renovations scroll Facebook for inspiration, referrals, and local businesses they can trust. The problem is most contractors run generic ads that get ignored.
We build video-first campaigns that show your actual work — the before-and-after, the crew on-site, the finished project — and put them in front of people in your exact service area who own homes in the right price range.
The result: leads who’ve already seen your quality, trust your brand, and are calling to confirm availability rather than asking for the cheapest quote.
Hyper-Local Targeting
Postal code, city, or radius — we reach homeowners in your exact service area, not a generic regional audience.
Video Builds Trust Before the Call
Seeing a crew on-site and a finished bathroom renovation converts far better than a logo and a phone number.
Full-Funnel Tracking
Every lead is tracked back to the specific ad that generated it — so we know what's working and double down.
IT'S A FULL-SERVICE, ONGOING PARTNERSHIP
We don't hand you a campaign and disappear. From script to screen to CRM, every piece is managed, monitored, and continuously improved. You focus on showing up to the jobs — we fill your calendar.
Creative → Campaign
Script writing, filming guidance, editing, upload, and targeting setup. All handled.
Live → Learning
Continuous monitoring, A/B testing, and real-time budget decisions based on performance data.
Data → Results
CRM integration ties every lead back to a specific ad — so you always know your true cost per job.
READY TO FILL YOUR CALENDAR?
Let’s talk about your service area, your target jobs, and what a Facebook campaign could look like for your business.
No pitch. No commitment. Just a straight conversation.