Skip to main content

Services / Marketing Strategy

Marketing Strategy for Home Improvement Companies

A MARKETING PLAN
BUILT AROUND JOBS.

Before you spend another dollar on ads, know which channels, offers and markets will actually bring in profitable work. We build a practical growth plan for your home-improvement business, based on your numbers.

What's Included
  • Business & goals discovery
  • Current marketing & lead source audit
  • Unit economics review
  • Ideal customer & job type definition
  • Service area & market analysis
  • Competitor review
  • Offer & positioning recommendations
  • Channel mix & budget plan
  • Lead handling & follow-up review
  • Tracking & reporting plan
  • 90-day action roadmap
  • Quarterly strategy check-ins
90 days
A clear, prioritized roadmap to start from
Cost per job
The number every recommendation is built around
All channels
Paid, organic, marketplaces and referrals in one plan
Your numbers
Built on your job values, margins and close rates

How It Works

THE PROCESS

We start with your business, not a template, and end with a plan your team can actually run.

Step 01

Discovery

We learn your services, margins, capacity, best jobs and growth goals, and what has worked or failed before.

Step 02

Audit

We review your current channels, website, lead handling and tracking to find where money and leads are leaking.

Step 03

Unit Economics

We work out what a customer is worth and what you can afford to pay for one, so budgets are set by math, not guesswork.

Step 04

Market & Positioning

We look at your service area, competitors and offers to define who you should target and why they should choose you.

Step 05

Channel & Budget Plan

We recommend the right mix of Facebook, Google, LSA, SEO and referrals, with budgets and a target cost per job for each.

Step 06

Roadmap & Review

You get a 90-day action plan, and we check in quarterly to adjust based on real results.

Why Strategy First

MORE LEADS WON'T FIX THE WRONG PLAN

Most contractors pick channels one at a time: a marketplace here, a Facebook campaign there, a new website when things slow down.

A strategy connects the pieces so you know which channels to invest in and why — based on what a signed job costs you, not what a lead costs.

The result is a budget that grows the business instead of just keeping the phone ringing.

Built on Your Numbers

Job values, margins and close rates drive every recommendation.

A Channel Mix, Not a Single Bet

Paid ads, LSA, SEO and referrals planned to work together.

Clear Next Steps

A 90-day roadmap your team can start on right away.

A PLAN YOU CAN ACTUALLY RUN

We don't hand over a slide deck and walk away. We build the plan with you and, if you want, help you carry it out.

Discover → Diagnose

Your goals, your numbers and where leads are leaking today.

Plan → Prioritize

Channel mix, budgets and a 90-day roadmap.

Execute → Review

Quarterly check-ins to adjust based on results.

READY FOR A PLAN THAT GROWS THE BUSINESS?

Let’s talk about your goals, your current marketing and where the next stage of growth should come from.

Book a Free Strategy Call

No pitch. No commitment. Just a straight conversation.