Youtube ads
Leverage YouTube Ads to connect with audiences on the world’s largest video platform. Start transforming views into value today.
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Vitaliy
- | Updated on: April 12, 2024 | Published on:
YouTube Ads
YouTube is the second largest search engine after Google and the second most frequently visited website worldwide. With so many people visiting it every day, YouTube advertising is a powerful way to reach out to your target audience and promote your product or service.
YouTube is the second largest search engine after Google and the second most frequently visited website worldwide. With so many people visiting it every day, YouTube advertising is a powerful way to reach out to your target audience and promote your product or service.
What Are YouTube Ads?
YouTube ads are a part of the Google Ads suite, which is shown on YouTube videos (before, during, or after the video). There are a total of 6 types of YouTube Ads, and each ad has its own function, purpose and billing nuances.
Types of YouTube Ads:
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads
- Masthead ads
What am I Getting Charged For With YouTube Ads?
There are two main events that users are getting billed for:
- Interaction with the ad. An ad interaction is counted when a viewer watches 30 seconds of your video or clicks on it (whichever happens first). This is the so-called Cost-Per-View, or CPV, bidding strategy.
- Number of impressions. You pay based on how many times your ad was shown to the user, irrespective of whether there was an interaction with your ad. This scenario happens if you’re using Target CPM, Target CPA or Maximise conversions bidding.
How YouTube Ads Target Users
There are actually quite a few ways how users are targeted by YouTube:
- user demographics (age, gender, parental status, household income)
- detailed demographics (shared traits: college students, new parents etc)
- interest-based targeting (affinity/custom affinity segments, in-market, custom segments etc)
- your data: based on pages visited, videos viewed etc.
- customer match – uploading client lists
- similar audiences – audiences similar to your client lists
Frequently Asked Questions
Absolutely. The biggest challenge is having the capacity and the knowledge to create compelling, converting videos.
Yes, YouTube is great for lead generation! In some niches, the cost per click is 20 times lower than for search ads. Absolutely, YouTube ads are perfect for lead gen, you just need to get your videos done right.
You get the first 6 seconds of clients’ attention for free. It might seem like it’s just 6 seconds, but in reality, that’s a lot of time. If you craft your ad properly, you’ll win this game.
The main trick is to present the most important stuff in the first 6 seconds of your video to grab the viewer’s attention. It requires practice, but after the first 10 clips, you’ll get progressively better.
Skippable in-stream ads are preferable for conversions; non-skippable ads are best for brand awareness.
Absolutely, use an ad sequence campaign and tell your story.
You can retarget viewers of a specific video, channels, or website visitors.