This section outlines some of the projects we’ve completed for our clients. We’ve deliberately included businesses across a variety of verticals, so that you can see how AdHouse can help YOUR business succeed.
The below projects feature clients from all over the world: United States & Canada, UK & Ireland, Australia and New Zealand. We worked with such ecommerce platforms as Shopify & WooCommerce, and channels included Facebook Ads, Google Search Ads, Google Display Ads and Google Shopping Ads. Detailed breakdown for each category is as follows:
Types of Paid Ads For Ecommerce Business:
Facebook Ads for Ecommerce
Facebook ads are used to generate demand. The difference from other channels is that your prospect might not be aware of the your product during their first encounter, and it might take time to build that trust, establish brand presence and ultimately, convert traffic into paying clients.
Up until the iOS14.5 update, Facebook was hands down the most profitable sales channel of all. After April 2021, such statement should be made with caution: with reduced tracking options, Facebook ad performance went down on average by 30%. Businesses with low profit margins and/or low average order value (AOV) were forced to review their online marketing strategy.
Advertising Cosmetic Products on Facebook
This client is an established cosmetic brand founded in 1984 and based in Eagle, Idaho. The brand is well-known locally, however had little recognition outside of their home state. Their main product, glycerine-based hand creme is legendary for its ability to heal and restore dry, cracked hand skin.
The funnel was broken down into three major segments:
- top of funnel (cold traffic),
- middle of funnel (warm traffic)
- retargeting (warm traffic).
The basic concept behind this structure is that the client doesn’t buy instantly and needs to be “touched” by the ads several times before making a purchase.
In conjunction with constant testing of creatives, the funnel worked very well, resulting in an average Return on Ad Spend (ROAS) of 4.48. This means that for every $1 dollar spent on ads, the client made back $4.48 in sales.
Google Search Ads for Ecommerce
Google search ads are great for capturing high-quality, motivated traffic. This audience knows exactly what they are looking for, and at this stage our goal as an advertiser was to meet that search demand with a relevant ad message and, eventually, with a product they are looking for.
Advertising Pet Products Through Google Search Ads
Back when we started work, this client has been on the market for just a couple of years, selling dog leggings online through their Shopify store. The nuance of this product is that it’s seasonal – it sells when it’s cold/rainy/snowy outside, however during the warm summer months demand remains pretty low. Luckily, we started early enough – and it took approximately 2 months of intensive keyword/ad copy testing before we were able to start scaling.
- Cold traffic campaign (our best performing keywords)
- Brand campaign (bidding on the business brand name)
- Shopping campaign (including dynamic remarketing)
- Remarketing campaign
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Google Shopping Ads for Ecommerce
Google shopping is a must have for any ecommerce businesses. If you’re not running any shopping ads, you’re most likely losing money. As a matter of fact, Google Shopping ads should take anywhere from 50% to 85% of your google ads budget. Setting up Google Shopping ads involves setting up a merchant center, forming a product feed and subsequently optimizing products for best performance.
Shopping Ads for Wholesale Flowers Businesses
This client is a wholesale flower business based out of Boise, Idaho. Our advertising strategy included multiple channels such as Facebook ads, Google Search Ads, Google Display Ads and Google Shopping. For the purpose of this case study, we will just focus on the Shopping ads.
Shopping ads were spending 60% of the total ad spend allocated towards Google Ads. We implemented a review feed, worked on appealing the previously rejected products, and set up dynamic remarketing.
As a result, google shopping campaign showed ROAS of 37.42, allowing the business to make a whopping $1 million dollars in sales in July 2021!
Shopping Ads for Homeware Business
N22 is a young ecommerce brand selling, as they describe it, statement homewares. The brand quickly gained traction in Australia – it’s easy to recognize, it doesn’t look like any other homeware that’s sold out there, and shopping ads did extremely well in distribution their products to the general audience.
For this client we utilized the multi-channel approach, advertising both through Facebook Ads and Google Ads.
With Google Ads emphasis was placed specifically on Shopping ads, with it getting the highest share of the ad budget.
For this client we set up the Merchant Center, generated and optimized the product feed, tested different products groups and continued optimizing campaign delivery.
As a result, shopping campaign is performing with a consistent ROAS of 2.83, meaning that every 1$ spent on Google Shopping returns $2.83 dollars in sales.
Multi-Channel Advertising for a Windows & Doors Business
While our main focus is ecommerce, we’re glad to do lead gen too. This section will talk about an Buildmart Windows & Doors, an Ottawa-based business. Our cooperation started in early 2019 and included advertising on Facebook, Google as well as Google My Business Optimization (Local SEO) as well as general SEO work.
The key differentiating point for this business is that they sell high-quality products, they are attentive to their clients and their installations are always high quality. The company got only 5-star reviews from its past clients, so we had a very good starting position.
In a highly competitive market like windows and doors sales & supply, you really need to stand out.
We chose to showcase our work: highlight the quality of work done, quality of the installed products and the hassle-free experience that comes for the client.
Instead of using stock images like most of our competitors did, we decided to show real-life examples of the work done, show our warehouse, show our presence in the Ottawa region and to earn clients’ trust. And it worked in the long term!
In 2021 the company sales increased by 75% compared to 2020!
