I’ve always been fascinated by technology and numbers. For some people, metrics are nothing more than just a bunch of confusing numbers. To me, they tell a story. Not just about how your website is doing, but what can be done to make it better.
I find it remarkable how we can literally track the user journey from a click on an ad, to landing on your website, and then watch users move through the funnel toward our end goal— conversions. By thoughtfully examining all major metrics, we can identify and fix or eliminate leaky spots within that funnel and work towards generating better results.
In IT since 2007, I’ve spent the last 10 years focusing specifically on marketing (SEO, Content Creation). In 2016, I upgraded my expertise to media buying—advertising for businesses on Facebook, Google, LinkedIn, Pinterest, and Snapchat.
I’ve done white labeling media buying services for both agencies and clients. In the last few years alone, I’ve managed $750,000 in ad spend with an average ROAS of 4. This means for every $1 spent, I made $4 back in sales for my clients.
I look forward to seeing the story your metrics tell.